How to edit your Google Business Profile

Editing Your Google Business Profile

0:00 How to edit your profile for your Google Business Profile. There are two options here:

1. When you first set up your profile, Google will walk you through a step-by-step process to complete all the key details.
2. If you’ve already done that but didn’t complete it in detail — which is common — you’ll need to manually return and update the missing information.

0:22 To edit your profile, go to your Google Business Profile dashboard and click on Edit Profile.

0:30 You must fill out every section. If not, Google is unlikely to favour your profile over your competitors’.

Key Sections to Complete

• Business Name
• Categories: Use one primary category and up to two secondary categories. Prioritise the main service your business provides.
• Description: Include key location keywords. Example: “We are a York-based plumbing service covering York and surrounding areas.”
• Phone Number
• Chat Option: Optional, but can be added if available.
• Website & Social Media Links
• Business Location: Required unless you’re a service area business.

1:21 For service area businesses, Google prefers service areas within a 2-hour radius of your base location.

1:36 For example, if you’re based in Brighton, Google is happy for you to set your service radius to up to 2 hours driving distance from that location.

Opening Hours & Consistency

1:48 Add your opening hours and double-check that they are accurate. They must match the opening hours listed on your website.

1:59 A common mistake is having inconsistent data. Google cross-checks this and will penalise profiles where the business hours or details differ across your digital assets.

2:08 For example, if your profile says you open at 9am on Saturday but your website says 11am, Google may suppress your listing.

Maintain Consistency Across Platforms

2:19 Ensure all your platforms — Google Business Profile, Instagram, your website’s contact page, and directory listings — share the same business information.

2:37 Fill in any additional hours or special details. The more complete and consistent your data is, the more likely Google will trust and show your business.