Optimising FAQs on your Google Business Profile

Setting Up FAQs (Q&As) on Your Google Business Profile

0:00 One powerful but underused feature of your Google Business Profile is the Questions and Answers section — effectively, your FAQs.

0:15 When you scroll down a Google Business Profile, you’ll see a section titled “Questions and Answers.” If you click on it, you’ll see a list of questions and their answers.

0:27 If your profile receives a lot of traffic, customers or potential customers may post questions here. When that happens, you should respond quickly with a clear, helpful answer.

Why This Matters

0:34 Most businesses ignore this feature — but Google prefers and rewards businesses that use it correctly by ranking them higher.

How to Set Up FAQs

0:43 The best strategy is to preemptively add questions and answers yourself as the business owner. Google allows this, and it helps both users and your rankings.

0:48 Think through:

• The services you offer
• What customers often ask about those services

0:58 Then, go to your Google Business Profile and:

1. Click on the Questions & Answers section
2. Click Ask a Question and type in the FAQ
3. Post the question
4. Return to the question, click Answer, and submit your response

Google Rewards Proactive FAQs

1:13 It doesn’t matter that you’re both asking and answering — what matters is that your profile includes helpful, structured FAQs. Google sees this as valuable content and will rank your profile higher because of it.